Coldplay Dips In Sales, Sits Pretty At No. 1

Brantley Gilbert, Just As I Am © Vallory

So let’s get the most boring part of the chart analysis/news over with. Coldplay keep the top spot warm, albeit with only 83,000 copies sold of their latest LP Ghost Stories. 83,000 copies is a far cry from the 383,000 copies the set sold just last week, its debut week. Despite the drop, that was sufficient to remain at no. 1.

Another non-mover, Brantley Gilbert, also saw sales of Just As I Am dip to 65,000 copies, but remained at no. 2, just like last week.   So what does all this mean folks? It was a bad week to be a diva that has sold millions and millions of albums, but couldn’t move many of her latest and first in five years.

Mariah Carey, Me. I Am Mariah...The Elusive Chanteuse

Mariah Carey again settles for the no. 3 spot, like she did on previous album Memoirs of an Imperfect Angel. At the time, that album sold only 168,000 copies, a far cry from her previous two efforts, which both opened north of 400,000 copies. This time, the news is worse for Carey, who only sold 58,000 copies of Me. I Am Mariah…The Elusive Chanteuse. For Carey, this is a career low by all means. The ceiling for Me. I Am Mariah is incredibly small at this point.

Austin Mahone indeed smiles this week as EP The Secret bows at no. 5 and sells a respectable 46,000 copies. No, Mahone won’t make ‘bank’ off this initial effort per se, but for a teen heartthrob who is still gaining traction, the numbers certainly feel better than say Mariah Carey’s. Crowder is the only other debut in the top ten, coming in at no. 9 selling 22,000 copies of Neon Steeple. Otherwise, the rest of the Billboard 200 Top tens features returners Frozen, Now 50, Michael Jackson (XScape), The Black Keys (Turn Blue), and Iggy Azalea (The New Classic).   Oh and speaking of Iggy, she’s still ruling the roost on the Billboard Hot 100 as “Fancy”, featuring Charli XCX tops for a second consecutive week. Again, there’s no “Problem” at no. 2 either for Azalea, who guests on Ariana Grande’s smash hit.

50 Cent, Animal Ambition - An Untamed Desire To Win © G Unit

Next week, Miranda Lambert seems to be a surefire bet for the top spot – move over British love song-singing alt-rockers (Coldplay if you didn’t catch the drift). Billboard has already prognosticated as much, with Lambert looking to atone for the sub-100K sales week this week (175,000 copies or so). As for 50 Cent – another artist making a ‘valiant’ comeback after five years – Animal Ambition: An Untamed Desire To Win is set to experience incredibly tame sales. Billboard’s prognostication: 35,000 copies. As Wiz Khalifa and 2 Chainz rapped on a song from O.N.I.F.C., “It’s Nothin”.

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