Yep, I’ve probably totally lost some of my street cred (if I had any to begin with) and perhaps some of my machismo. Call it a catchy country-pop (mostly pop) ditty the likes of Carly Rae Jepsen‘s monster pop hit “Call Me Maybe,” “Never Ever Getting Back Together” is catchy as %^&!. If “You Belong With Me” was annoyingly catchy back in 2008, “Never Ever Getting Back Together” is just plumb catchy and without being annoying. Maybe it is because we are used to the ‘Taylor Machine’ now, I dunno. More pop than country, “Never Ever Getting Back Together” is on its way to top the Billboard Hot 100 I believe.
According to a recent Billboard article (http://www.billboard.com/news#/news/taylor-swift-s-new-single-debuts-on-hot-1007839552.story), Swift’s single is literally selling like McDonald’s Hot Cakes (well I added that last part). While we are used to ole girl trashing her exes and broken relationships through her lyrics, we are surprised most by this single because it is so pop. I personally hear more Kelly Clarkson or Avril Lavigne here than say Martina McBride. Sure, it still falls in the realm of ‘country-pop’ I suppose, but country fans surely will ask ‘where’s the country twang.’ Crossover genius? Probably as this won’t be the last we will hear from “We Are Never Ever Getting Back Together.”
How this helps and already unstoppable Taylor Swift? It makes the direction of upcoming album Red much less predictable than it might have been if Swift had released another “Teardrops on My Guitar” or “Love Story.”