Yesterday, I penned the review for 2Chainz major-label debut solo effort, Based on a T.R.U. Story. For those who don’t follow music detail for detail or beyond the songs/recordings themselves, you may be surprised to learn that 2 Chainz is not ‘new to the game.’ A member of Playaz Circle (yeah, you probably remember them for the Lil Wayne assisted “Duffle Bag Boy”) formerly under the moniker of Tity Boy, none could deny that 2 Chainz needed a change. What is most surprising is that 2 Chainz has managed to revise the course of his career, which was surely going to go straight down the tube. Playaz Circle certainly couldn’t propel the little known MC to the level he would need to support a commercially successful solo album. It is rare in a cold, callous industry like music to get ‘second chances’ and maximize on them. 2 Chainz appears to be on that course, particularly given the projection that the 35 year old’s album will easily bow atop the Billboard 200 Album Charts with whereabouts of 130,000 copies.
How did he do it? He appeared on numerous high profile acts’s respective albums, promoting himself greatly. I was impressed with his guest spot on Young Jeezy’s “Supafreak” last year. He also assisted Nicki Minaj on her slinky pleaser “Beez in The Trap.” These guest spots certainly didn’t go unnoticed. Add the fact features Drake and Kanye West on two promotional singles (“No Lie” and “Birthday Song” respectively), and 2 Chainz has rewritten his career in positive direction. Because 35 is not ‘your prime’ in the music industry – quite a success story in the making.
My amazon.com review of Based on a T.R.U. Story: http://www.amazon.com/review/R2C003393TNK9M/ref=cm_cr_rdp_perm
Link to iTunes Deluxe Version (standard version is also available): http://itunes.apple.com/us/album/based-on-t.r.u.-story-deluxe/id548102442
Single, “Birthday Song,” featuring Kanye West http://youtu.be/hpZA8dkjcZI